love tennis la
community-rooted nonprofit brand focused on accessibility, empowerment, and skill-building through sport.
work
Visual/brand Identity, web design, PRODUCT DEVelopment + DESIGN, creative direction
challenge
Love Tennis LA needed a brand identity that reflected the energy of its youth-focused mission and the credibility required to scale. The challenge was to create a cohesive, approachable brand that appealed to both community families and institutional partners—while maintaining the heart and culture of grassroots tennis.
solution
I developed a bold, movement-inspired brand system that honored the organization’s community roots while presenting a polished, trustworthy image. The visual identity was designed to resonate with kids and parents alike—incorporating dynamic typography, sport-inspired iconography, and court-line motifs. Alongside the rebrand, I structured a website experience that simplified program discovery, sign-up, and donation flows.