Love Tennis LA is a Los Angeles-based tennis and social club concept centered on making the sport more accessible, inclusive, and community-driven. Envisioned as a space for beginners to connect, learn, and build relationships through tennis, the brand needed a visual identity that reflected its welcoming, energetic, and social personality.

The proposed creative direction explored visual identity, website design, and branded products, establishing a cohesive foundation for a club designed to bring people together on and off the court.