brisket baddies
a culture rooted food brand Positioned at the intersection of comfort cuisine and modern street culture, delivering indulgent food experiences.
work
Brand identity development, logo design, typography system, color palette creation, campaign visuals, social media graphics, brand activation assets
challenge
Brisket Baddies needed a bold brand identity that could stand out in a saturated food market while remaining adaptable across digital content, promotional campaigns, and live activations. The challenge was to create a cohesive visual system that balanced appetite appeal with strong, memorable brand recognition.
solution
I developed a bold and scalable visual identity system that translates the brand’s unapologetic personality into a cohesive design language. Through confident typography, high contrast color application, and strategic logo placement, I created a framework that maintains strong recognition across social media, promotional campaigns, and experiential touchpoints.