Brisket Baddies
Plant-based barbecue for the baddies.
Brisket Baddies is a plant-based barbecue brand rooted in indulgent food, cowgirl culture, and personality. What began as a food concept had the potential to live far beyond the plate.
The brand was developed into a larger lifestyle world that could extend across food, merchandise, packaging, campaigns, events, and digital experiences while maintaining a distinct point of view.
THE SCOPE
Brand Strategy
Brand Identity
Creative Direction
Art Direction
Campaigns
Merchandise
Packaging
Digital Experience
shopify design
typography analysis
“bio rhyme”
BioRhyme was selected for its bold shape, strong presence, and expressive character. Its chunky letterforms match the confidence, humor, and western influence of Brisket Baddies, while still keeping the identity clean and readable. The typeface helps the brand feel playful, recognizable, and full of attitude across merch, social content, and event materials.