Protect Your psychic
a Black empowerment blog inspired by the intellectual teachings of the Black Panther Party, focusing on cultural pride and self-awareness.
work
Visual/brand Identity, web design + development, creative direction, content development
challenge
The brand needed a unique, retro-inspired design that mimicked the aesthetics of the Black Panther Party while delivering modern content for today’s Black intellectuals.
solution
I designed a logo and visual identity that paid homage to the boldness of the Black Panther era, using strong typography. a color palette of deep blacks and vibrant reds to evoke a sense of urgency and empowerment. I designed a newspaper-style blog layout. This structure made the site feel like an intellectual hub, filled with thought-provoking content that honored the past while speaking to the future. The content strategy was centered on delivering educational, powerful pieces that spoke directly to the community’s needs.