protect your psychic
Protect Your Psychic translates cultural awareness and self-protection into a modern editorial platform inspired by the intellectual teachings of the Black Panther Party.
The concept had a strong historical and cultural foundation, but needed structure to communicate clearly. The objective was to create a visual identity and content system that felt informed, intentional, and grounded without becoming overly nostalgic or purely aesthetic.
scope
Visual Identity
Creative Direction
Editorial System
Content Direction
Blog Experience
Product Development
Foundation
1
Defined the brand around cultural pride, education, and self-awareness.
Grounded the identity in historical reference while positioning it for a modern audience.
Established a direct and informed tone that supports the brand’s role as both an educational platform and a cultural point of view.
structure
2
Developed a visual system rooted in strong typography, editorial hierarchy, and a restrained palette of black, cream, and orange.
Created a layout system inspired by traditional newspaper formats to reinforce the brand’s informational purpose.
Built the identity to prioritize clarity, readability, and meaning over decoration.
expression
3
Applied the system across a blog experience, content graphics, educational materials, and product concepts.
Content direction focused on making cultural and historical material feel accessible, direct, and visually engaging.
Each execution supports the message without overpowering it.
outcome
4
The work turned an abstract concept into a clear and structured brand platform.
Protect Your Psychic moved from an idea with strong visual references into a defined identity with a clear point of view, editorial system, and content structure designed to hold cultural education, reflection, and self-awareness over time.