MyFriendBrittnee is a creative space specializing in brand strategy, identity, and creative direction for founders, artists, and cultural brands.
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I led the creative direction and visual repositioning of B. Alise, developing a cohesive luxury identity across brand, digital, packaging, and campaign touchpoints. The direction established a more recognizable visual language while creating a foundation the brand could continue building from.
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I led the creative development of Brisket Baddies, transforming a plant-based BBQ concept into a bold lifestyle brand with a distinct western point of view. The work extended across positioning, visual identity, campaign language, merchandise, art direction, and Shopify, creating a brand world built for food, products, content, and live experiences.
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I led the strategy, creative direction, and launch development of The Hood Healer, a spiritual practice rooted in healing, education, and cultural connection. The work included positioning, visual identity, messaging, merchandise direction, website design, and launch assets, creating a flexible system that could evolve alongside its founder.
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I developed Protect Your Psychic from a culturally rooted concept into a modern editorial platform centered on awareness, education, and self-protection. Drawing from the intellectual teachings of the Black Panther Party, I created the visual identity, editorial system, content direction, blog experience, and product concepts that gave the platform a clear and recognizable point of view.
logofolio
web development