At MyFriendBrittnee, we use emotion and intention to create unforgettable brand identities, digital experiences, and campaigns.
The process begins with understanding your brand’s personality and the desires that move your audience. From there, we use psychology-backed creative direction to shape a distinct visual and verbal identity that people recognize, remember, and feel connected to.
brisket baddies | art direction • brand identity • web
b. alise | creative direction • visual identity • campaigns
the hood healer | creative direction • visual identity • content
we consulting | creative direction • visual identity • web
Whatever the idea needs.
Creative Direction, Brand Strategy, World Building, Brand Identity, Art Direction, Web Design, Campaigns, Product Development, Content Creation, and Packaging.
Brand Identity Design
Give your brand a personality people remember.
A creative process that begins with understanding. Together, we uncover what makes your work distinct, then translate it into a cohesive world people can recognize, enter, and remember.
may Include:
Brand Strategy + Creative brainstorm Workshop
Creative Direction
Logo Suite + Brand Marks
Typography System
Color Palette
Secondary Brand Elements
Photography + Imagery Direction
Visual + Messaging Guidelines
Client Handover + Training Call
Timeline: 6 to 8 weeks
this is for you if:
You want a complete brand identity that feels clear, memorable, and true to your brand’s personality.
You want to stand out in your industry and build stronger recognition with the right audience.
You want every part of your brand, from the visuals to the voice, to feel connected and give people a reason to know, like, and trust you.
investment
projects are scope based on the goals, timeline and complexity of work.
most engagements begin at $5,000
Don’t Leave Empty-Handed
free resources from my creative library.
A guided worksheet to help you define how your brand feels, speaks, behaves, and connects with people.
What it helps with
This worksheet helps you think of your brand as more than a product or service. It helps you give the brand human traits so the experience feels more recognizable, consistent, and emotionally clear.
What you’ll learn
Inside, you’ll explore:
how your brand would act if it were a person
what traits describe your brand
how your brand should sound
how your brand should make people feel
what kind of relationship your audience should have with it
what behaviors do and do not fit the brand
By the end
By the end, you’ll have a clearer sense of your brand’s voice, energy, emotional tone, and personality.
Best for
Founders, creatives, service providers, and business owners who want their brand to feel more human, consistent, and easy to connect with.
Most businesses begin branding with the same thought.
“I need a logo.”
But before design can tell that story, you have to know what the story is.
Inside you’ll find a few simple questions designed to help:
• clarify why your brand exists
• define who your brand is for
• uncover the experience you want people to have
• begin shaping the story your brand identity will communicate
What you’ll receive
Digital PDF guide
5 pages
Instant download
What to do next
Work through the questions inside the guide and give yourself space to think about the story behind your brand.
When you feel ready to turn that story into a visual identity, I would love to build it with you.
A guided worksheet to help you understand the person behind the brand before trying to define the brand itself.
What it helps with:
This worksheet helps you pause and look at your skills, experiences, instincts, and perspective so you can begin building from a clearer foundation.
Inside, you’ll explore:
what you naturally know
what you have lived, learned, and experienced
what you bring as a business owner
how your personal perspective shapes your brand
what makes your way of seeing things distinct
By the end
By the end, you’ll have clearer language around who you are, what you bring, and how your lived experience can inform the brand you are building.
Best for
Founders, creatives, service providers, and idea-driven people who are trying to build a brand that feels more aligned, specific, and personal.