• I led the creative direction and visual repositioning of B. Alise, developing a cohesive luxury identity across brand, digital, packaging, and campaign touchpoints. The direction established a more recognizable visual language while creating a foundation the brand could continue building from.

  • Logo development

  • hair scrunchie, mirror, product tag

  • product packaging

  • web design

  • marketing collateral

  • social media content

  • creative direction

  • email marketing

  • art direction

  • packaging design

  • product development

  • art direction

  • packaging

  • product tag

  • packaging design

  • I led the creative development of Brisket Baddies, transforming a plant-based BBQ concept into a bold lifestyle brand with a distinct western point of view. The work extended across positioning, visual identity, campaign language, merchandise, art direction, and Shopify, creating a brand world built for food, products, content, and live experiences.

  • logo design

  • art direction

  • product development

  • merchandise

  • typography

  • art direction

  • marketing collateral

  • campaign creative

  • merchandise

  • social media

  • art direction

  • campaign creative

  • social media marketing

  • poster design

  • product development

  • advertisement

  • social media

  • I led the strategy, creative direction, and launch development of The Hood Healer, a spiritual practice rooted in healing, education, and cultural connection. The work included positioning, visual identity, messaging, merchandise direction, website design, and launch assets, creating a flexible system that could evolve alongside its founder.

  • I developed Protect Your Psychic from a culturally rooted concept into a modern editorial platform centered on awareness, education, and self-protection. Drawing from the intellectual teachings of the Black Panther Party, I created the visual identity, editorial system, content direction, blog experience, and product concepts that gave the platform a clear and recognizable point of view.

logo development

web design